New 'Japanese Music' channel includes J-pop and City Pop, as well as ambient sounds and gaming soundtracks
Exclusive playlists curated by local artists including Kyary Pamyu Pamyu, Takuya Kuroda
The launch highlights the growing popularity of Japanese music, with streams of Japan Lo-fi & Chill growing over 700% on Deezer at the end of last year
K-pop isn't the only musical export making waves across the globe. Japanese music is hitting all the right notes with music fans around the world. Global audio streaming service, Deezer, is ready to showcase the incredible talent of Japanese artists to fans worldwide with its new 'Japanese Music' channel. The dedicated channel brings fans a selection of playlists that capture the sounds and culture of Japan, ranging from J-pop and J-rock to Onsen and meditation.
The channel follows a huge boom in streams across a variety of Japanese genres on Deezer. Our 'Japan Lo-fi & Chill' playlist grew an astonishing 705% in November 2020*, while J-pop surged by a third (33%) during the first global lockdown in March.
Following the revival of Japanese fan favorites Miki Matsubara's 'Mayonaka no Door / Stay with me' and Mariya Takeuchi's 'Plastic Love',' we've created top genre playlists to help you discover more local gems. Users can dive into 12 playlists to discover new tracks and genre-defining sounds like City Pop and Japan Anime, through to J-Rock and Japanese Hip Hop. Our local editor will constantly update and expand our Japanese channel with new local favorites and playlists.
7/10 (35 点) - 無料でDeezer Musicをダウンロード Deezer Musicは最近世界で最も話題になっている派手なオンライン音楽サービス提供しているアプリケーションである。40万以上の音楽を提供。. Deezer is launching its hi-res ‘HiFi’ tier in Japan this month, working with local partners Onkyo, Pioneer Marketing and Yamaha. Deezer HiFi will offer FLAC-quality streaming in Japan with a catalogue of more than 36m songs, according to its announcement.
We'll also treat fans to exclusive curated playlists by renowned musicians like J-pop artist, Kyary Pamyu Pamyu, and Jazz trumpeter, Takuya Kuroda. For those wanting to tap into traditional Japanese culture, there's calming spa music in our new 'Japanese Onsen' playlist. 'Japan Ambient' and 'Japanese Headspace' are also here to help you self-soothe.
If you're a gamer or anime fan, you'll be happy to know we've included soundtracks of anime movies and series as playlists. Relive your favorite moment or scene by listening to critically acclaimed films and anime such as My Neighbor Totoro, Spirited Away, Your Name and Attack on Titan.
For gamers, our exclusive 'Persona Series Classics' playlist will immerse you into the world of iconic characters like Joker and the Phantom Thieves of Hearts from ATLUS' Persona 5. You'll also discover the official soundtrack from hits like CAPCOM's Devil May Cry, Monster Hunter, Mega Man Series and Street Fighter. Gamers can also dive into music from KOEI TECMO GAMES, Atelier and Dynasty Warriors, as well as Sony Interactive Entertainment's Demon's Souls, Bloodborne, The Last Guardian and ICO soundtracks. If you can't decide where to start, try our 'Japanese Gaming Music' playlist. Here you'll find a selection of songs from each of these games, in one convenient place.
'Japanese artists have always added their own unique twist to beloved genres. From J-Pop to Japanese Lo-Fi Hiphop and City Pop - it has its own flavor and sound that resonates particularly well with music fans today. We created a dedicated channel that embodies all the music and sounds that are representative of Japan, and not just the hits. That's why you'll find a wide variety of playlists, categories and genres. It's our way of championing local artists that deserve a platform to be heard,' said Robin Wilms, Deezer's Head of content EAA.
The new Japanese Music channel is available worldwide on Deezer from today. New tracks and playlists will be continually added in the coming weeks.
Deezer is making its debut in Japan. The streaming service is rolling out its Hi-Fi tier, which offers high-resolution, CD-quality audio files to listeners, beginning December 8. The subscription will cost 1,960 yen ($17) a month. Deezer is partnering with hardware companies Onkyo Pioneer and Yamaha for the Japanese rollout.
“We’re confident that we can be the number one in the Hi-Fi sector, appealing to real audiophiles who buy high end speakers and music equipment and want their streaming service to be of that same high-quality calibre,” Deezer CEO Asia Henrik Karlberg told Billboard.
He also noted that Deezer’s Hi-Fi offering has allowed the company to secure licensing deals for local recorded music: “The way to get that content is through the HiFi model and the [higher returns paid] to the labels and artists, at an audio quality that the artists are a lot more comfortable with sharing on streaming.”
This launch strategy is similar to how Deezer approached the U.S. market. It launched stateside in 2014 with only its lossless FLAC listening option (then called the Elite tier) and only through Sonos wireless speakers. After initially targeting the audiophile audience, Deezer did eventually make other tiers available in the U.S.
Deezer Japanese Music
Japan could prove a more complicated market to reach. Local listeners have been making some shifts toward streaming, but the lion’s share of Japan’s music revenue is dominated by physical sales.